2023 Toyota Crown Brings Hybrid Power, High-Riding Style to the US
Toyota Motor Corporation debuted the 2023 Toyota Crown today, announcing simultaneously that the latest iteration of the vehicle will make its way to North America, replacing the Avalon in the company’s lineup.
The first-generation Crown was called the “Toyopet Crown” when it debuted 1955. It was the first Japanese car to be sold in the U.S. three years later. The last Toyota Crown was sold in the country in 1972. In the years since, through 15 generations, it has become known as the automaker’s most premium sedan.
The design of the new Crown is less sedan than previous generations. It has a high-riding body style similar to the all-electric Polestar 2 and the long-dead Honda Accord CrossTour. It sits lower than a typical SUV, but higher than a traditional car.
The flagship model will be sold in three trim: Crown XLE, Limited and Platinum. Buyers will have two powertrains to choose from; wheel drive is standard.
Five exterior color options are available: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal and Supersonic Red. A bi-tone paint job is only available in a Bronze Age color.
All Crown XLE models get a black interior. Moving up to the Crown Limited adds the option of macadamia or black and chestnut interior color options.
Toyota offers the Crown XLE and Limited with its fourth-generation Toyota Hybrid System, giving drivers 340 horsepower (hp) to work with. The 2.5-liter four-cylinder engine is paired with two electric motors and gets a Toyota-estimated 38 miles per gallon (mpg). Drivers can utilize the car’s three drive modes: Normal, Eco and Sport.
The Hybrid Max powertrain is only available in Crown Platinum models. It features a turbocharged 2.4-liter four-cylinder engine that is paired with a six-speed automatic transmission and a front-mounted electric motor. Designed to offer sportier acceleration, the Hybrid Max power plant gets just 28 mpg.
Crown Platinum drivers have access to six drive models: Normal, Eco, Sport, Comfort, Sport+ and Custom.
Toyota is packaging its Crown XLE with 19-inch alloy wheels, heated and powered Softex and fabric front seats and a six-speaker audio system. It comes with Toyota’s new 12.3-inch infotainment system touch screen centered on the dashboard.
Getting a Crown Limited adds multi-beam LED headlights, a fixed panoramic roof, leather-trimmed seats, heated and ventilated front seats, heated rear seats, an 11-speaker JBL audio system, rain sensing windshield wipers, clearance sonar, and rear cross-traffic alert with braking assist.
Buyers can add the Advanced Technology package to the Crown Limited, which gives it dark metallic 21-inch 10-spoke alloy wheels, a birds eye view camera and digital key.
Crown Platinum comes with an adaptive variable suspension, Advanced Park technology, unique 21-inch 10-spoke alloy wheels with black accents, an available bi-tone paint job (a company first), and the Toyota Safety Sense 3.0 suite of safety and driver assist technology.
More details about the vehicle, including pricing, are expected to be announced prior to the model’s arrival on dealership lots later this year.