PSQ Holdings, an online commerce and payments company that describes itself as “valuing life, family and liberty,” saw its shares surge more than 270% Tuesday on news of Donald Trump’s inauguration Jr. to its board of directors.
PSQ, based in West Palm Beach, Florida, operates PublicSquare, an e-commerce platform offering a range of consumer goods and services. The company, which also sells baby products under the EveryLife brand, describes its mission as one that “connects patriotic Americans to high-quality businesses that share their values, both online and in their local communities.” .
“With a rapidly growing payment marketplace and ecosystem, PublicSquare occupies a distinct position in the market based on the fundamental principles of our country’s founding, coupled with a results-driven leadership team,” Trump Jr. said . in a press release. “The American people have affirmed the importance of freedom, and PublicSquare is at the forefront of this movement.”
In a press release, Michael Seifert, CEO of PublicSquare, said Trump Jr., the son of President-elect Donald Trump, was focused on creating a “cancellation-proof” economy. He also touted Trump Jr.’s business experience and highlighted his “leadership” in the sports shooting industry.
PSQ also announced that Willie Langston, financial industry executive and partner at Houston, Texas-based asset management and advisory firm Corient, will join its board of directors.
PSQ announced in November a third-quarter net loss of $13.1 million on revenue of $6.5 million. The company’s stock jumped $5.57 on Monday to end at $7.63, more than tripling PSQ’s market value from about $72 million on Monday to more than $265 million as of markets close on Tuesday.
