Adweek expands podcast investment – Talking Biz News

Adweek is expanding its podcasting business by creating an initial network of 12 ongoing series, which includes five new internally produced ones and four existing business-focused podcasts from outside producers.

Adweek CEO Juliette Morris said:

We already had (podcasts) we’re incredibly proud of and (which) had strong listening. “But we felt that this was really an important time for us to dig deeper. One, people are starting to get back in their cars, and commute and get out there and two, people are over-videoed and -Zoomed and so people want to have the opportunity to learn, to be inspired, to inform, to grow in every possible way. And this is the perfect medium for that. ”

Read more here.

Leave a Comment