A Norwegian airline has started selling tickets for cheap transatlantic flights from Gatwick.
Norse Atlantic Airways offers return flights to New York JFK from £ 255.
Daily flights on the route begin on August 12 with Boeing 787 Dreamliner aircraft.
Other US destinations to be served by the carrier will be announced soon.
The airline hopes to succeed where Norwegian Air Shuttle failed.
Norwegian operated low-cost transatlantic flights, but abolished its long-haul flights in January 2021 due to heavy losses.
It was founded by Bjørn Kjos, who resigned as CEO in July 2019 and has a minority stake in Norse.
Bjorn Tore Larsen, Head of Norse, said: “We are very pleased to now be able to welcome customers who want to book high value flights between London Gatwick and New York JFK.
“Customers now have an affordable option that allows them to book a last-minute trip or a vacation of a lifetime with an airline that offers choice and flexibility.”
The launch of Nordic aircraft from Gatwick will be a big boost for West Sussex Airport, which has been hit hard by the coronavirus pandemic.
It closed one of its two terminals between June 2020 and March due to the collapse in passenger numbers.
Gatwick’s CEO Stewart Wingate said: “We are pleased to welcome Norse Atlantic Airways to Gatwick.
“It’s always nice to see a new tail at the airport, but the arrival of a new airline after the turbulent last two years for the industry, and one that will offer fantastic long-haul routes across the Atlantic, is particularly exciting news.
“Passengers across London and the South East will now be able to benefit from another transatlantic service from Gatwick, where Norse offers excellent value for money for those flying out on a dream holiday or an important business trip to New York, one of the world’s most famous and dynamic cities. ”