All the details on Taylor Swift’s ‘I Bet You Think About Me’ gowns

In the new music video for “I Bet You Think About Me,” Taylor Swift is painting the town — er, the wedding she crashed — red. 

And following the Blake Lively-directed project’s Monday release, fans are no doubt still thinking about all six of Swift’s styles from the fashion-filled clip.

But among the most memorable looks? Two ballgowns — a white wedding gown and a red replica that she wears with her fictional ex-boyfriend, played by Miles Teller — that took Nicole + Felicia Couture’s entire atelier “approximately 1200 hours to complete.”

“This project reflects the duality of Taylor’s music, a timeless sensibility with a modern twist,” designers Nicole and Felicia Chang told Page Six Style exclusively of creating two styles to go with the song, a previously unreleased track “from the vault” of Swift’s re-recorded “Red (Taylor’s Version)” album.

A sketch of a white dress on Taylor Swift
The Nicole + Felicia Couture wedding dress Taylor Swift wears in her latest music video features a train covered in about 2,500 flower appliqués.
Nicole + Felicia

The atelier worked “around the clock” to create the two strapless styles, which each feature a train with 2,500 flower appliqués handmade with different color tulle, organza and netting to “create highlights and depth.”

“In order to mimic the natural irregularities of flowers within nature, we created petals in seven different sizes and fabrications,” the Taiwan-based design duo explained, adding that the “one-of-a-kind” blossoms were even made by different seamstresses “to bring a sense of authenticity and naturalness.”

Once the designs were finally in full bloom, Swift’s stylist Joseph Cassell Falconer was so moved by the couture creations he told the designers “the beauty of the gowns in real life almost brought him and the director to tears.”

Swift clearly said yes to the dress too, as she wears the label’s classic white wedding dress for a major scene in the new video, a style the designers called “an artistic interpretation of a wedding gown – a design that is classic yet imaginative at the same time.”

Taylor Swift in a wedding dress
Taylor Swift wears a Nicole + Felicia wedding dress while seemingly crashing an ex’s wedding in her latest music video.
Taylor Swift / Vevo

And as Swift spins in the dress after revealing red sneakers underneath, the design transforms into the red version, which the atelier created simultaneously to ensure it was “an exact replica.”

“The red gown embodies the bold and vibrant spirit that Taylor has always had,” they added.

“The essence of this design was about the beauty of transformation and rebirth, the metamorphosis of young flower buds into vivacious blossoms – which parallels the musical journey of Taylor Swift’s new album.” 

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