Lent by Brook Rose Development
A mural in the courtyard of the Selina Union Market Hotel
An international hotel brand focusing on attracting young holidaymakers – and offering a range of esoteric facilities to do so – opened in DC’s Union Market neighborhood this week.
Selina Union Market, located at 411 New York Ave. NE, brings 106 new rooms to the growing submarket in a building developed by Brook Rose Development and DB Lee Development.
The flagship hotel features amenities such as a permanent DJ, a four-story courtyard mural, an on-demand concierge mobile IV from Pure Drop IV and a “downstairs basement for dancing” while offering business facilities such as coworking spaces and private meeting rooms.
“Selina could not fit the building better,” Brook Rose said in a statement. “The property has an authentic industrial feel that naturally translates into an exciting hospitality space.”
The developers first entered into a partnership with Selina, which operates or has contracted for more than 155 locations, in 2019. Virgin Hotels had previously tried to land a location on the site, but questions about funding prompted the developer to seek a new operator.
Rose told Bisnow the design team punched a hole in the former warehouse to build a patio. The building’s design elements also nod to the past as a seed factory and artist’s room, according to a press release.
The rise in hospitality has been slow but steady over the past year after the pandemic forced a large drop in revenue.
And despite fears of inflation, some believe DC’s tourism industry is embarking on a strong summer thanks to its wealth of free attractions at the National Mall.
Selina offers cheap accommodation for travelers looking for a deal: Beds in a shared room cost $ 50 per night. Other options include a private loft for $ 500 per night or a standard room for $ 200 per night.
Selina joins brands like Sonder and WhyHotel in expanding and angling for travelers looking for unique accommodations in DC