Guinness launches coffee flavored beer in the UK

Top of the morning! Guinness launches new COFFEE flavored stout and it hits the UK this week

  • Guinness Cold Brew Coffee Beer will launch in the UK after success in the US
  • Stout can be purchased from Tesco today and further stores in coming months
  • New drink is brewed at St. James’s Gate in Dublin and is available in 440ml cans

Guinness has launched a new coffee flavored version of its famed stout in Britain and fans are already scrambling to get their hands on a can.

The Irish brewer, which initially launched the beer in the US last year, says the new beverage dials up the much-loved notes of coffee found in pints of the original black stuff.

As of this week, the drink will be available in select Tesco supermarkets, followed by distribution in further supermarkets and off-licenses nationwide in the coming months.

The brand’s latest offering was developed by an innovation team based at Guinness’s brewery at St James’s Gate in Dublin, where founder Arthur Guinness started brewing ales in 1759.

Guinness has launched a new coffee flavored version of its famed stout in Britain and fans are already scrambling to get their hands on a can

To achieve the new taste cold brew coffee, which has been steeped in cold water for long periods, has been added to Guinness Draft with additional roasted barley, chocolate and caramel flavors.

The beer is best served ice cold and contains approximately 2mg of caffeine per can, the same as a cup of decaf coffee.

It can currently be found in 440ml cans in select Tesco stores but will be launched in Sainsbury’s, Morrison’s, Waitrose and Asda in May and June.

The coffee-flavored beer is the latest in the brewers line of brand new drinks including the Guinness MicroDraught and alcohol-free beer Guinness 0.0.

The Irish brewer, which initially launched the beer in the US last year, says the new beverage dials up the much-loved notes of coffee found in pints of the original black stuff

The Irish brewer, which initially launched the beer in the US last year, says the new beverage dials up the much-loved notes of coffee found in pints of the original black stuff

Excited social media users were quick to take to Twitter to share their delight at the brand’s latest offering, with one writing: ‘Can’t wait to try my two fav things Guinness and coffee!’

Another said: ‘Guinness have just launched a new Coffee infused Guinness. Naturally I had to hit Tesco after I finished work. ‘

‘I do not mind a glass of Guinness now and then but I love coffee too !!! I hope Tesco’s have them when I go ‘, wrote a third.

Another excited fan of the brand said: Need to try this !!! Combining two of my favorite things’.

Excited social media users were quick to take to Twitter to share their delight at the brand's latest offering, with one writing: 'Can't wait to try my two fav things Guinness and coffee!'

Excited social media users were quick to take to Twitter to share their delight at the brand’s latest offering, with one writing: ‘Can’t wait to try my two fav things Guinness and coffee!’

John Burns, Head of Guinness GB said: ‘We are delighted to launch Guinness Cold Brew Coffee Beer in Great Britain this week.

‘Complementing traditional notes of Guinness Draft with a refreshingly modern new flavor to delight Guinness fans, and introduce our iconic beer to prospective new fans.

‘We firmly believe we have created a taste experience truly unrivaled in the market and with over 95 million cups of coffee being consumed every day in Great Britain alone, now is the moment to offer a product which plays to an excitingly vast consumer space.

‘There is already a natural connection with coffee notes in Guinness signature offerings like Draft and Extra Stout, so the creation of Guinness Cold Brew Coffee Beer was a perfect match.’

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