Celtics
Brown paired stylish fashion with high performance Thursday night against the Pistons.
Jaylen Brown drives to the basket past Detroit Pistons forward Ronald Holland II. Charles Krupa/AP Photo
Some say that Jaylen Brown is a cool guy, that is to say a guy “whose whole problem is that he is a cool and discreet guy”, according to the author.
Is Brown a cool guy or is Brown a no-chill guy?
A cool guy might not go against the grain. A cool guy might not ruffle feathers. A cool guy might not strike out on his own. A cool guy might not imagine, design and develop a clothing line that no one really asked for, but which could become an innovative model for how gamers take pride in and own what they rock and support.
However, a guy with No Chill could turn down $50 million in endorsements and instead abandon high-end street and sportswear to sell on a website that combines the raw visuals of MS-DOS with a futuristic sensibility that shows, vaguely , what people may viscerally think about the future of technology. it seems.
Brown officially unveiled its 741 merchandise on Wednesday, offering a variety of items for pre-order, including unisex styles for everyone.
“It’s not just about looking good, it’s about feeling good and performing at your best. 741 is a reflection of who I am, both as an athlete and as someone passionate about pushing boundaries, and I’m ready to do that in both sports and fashion,” Brown said in a press release.
There are 34 pieces available to browse – 28 pieces of clothing and six accessories like bags, hats, gloves and socks. This does not include sneakers in adult and children’s sizes.
The kicks, first available for preview in late October, were worn on the field by Brown himself, as well as Payton Pritchard and Jordan Walsh, who wore them during the 123-99 victory of Thursday night against the Pistons.
After the sneakers, the equipment spread on various publications on social networks and behind the scenes of the tunnel or on the JetBlue podium.
One day in November, Brown wore the EXO Hooded Puffer, made with a 100% nylon and 90% down shell that features “an insulated design for superior warmth and comfort.” On another fall day, her sunglasses left many confused, but teased her brand aesthetic and got people talking – generating organic awareness, word-of-mouth, marketing and advertisement.
Today in December, nearly 24 hours after its precise launch at 7:41 p.m., Brown showed off his labor of love in what looked like the Kinetic Long Sleeve Crew, made from a blend of rayon, nylon, and spandex “designed to hold its shape.” He also wore gloves, probably the 741 gloves, which promise performance, style and a perfect fit.
Whether you choose gloves, sweatpants, skorts, bodysuit, hoodie, sock, backpack, or coat, your item will likely be made with a blend of rayon, nylon, and polyester. elastane, the proportions depending on the article.
For what? Because beyond the thoughtful expression of creativity through its fashion design and the entrepreneurial satisfaction of owning, Brown’s line promises to deliver “the future of performance,” and the right materials can anchor what defines optimal performance attire.
Rayon, a semi-synthetic fiber that can come from materials like eucalyptus, spruce, and pine wood pulp, offers breathability similar to cotton. Rayon may have environmental disadvantages depending on its construction, manufacturing process, and chemical treatments. But unlike cotton, a rayon texture (once considered an alternative to silk) can be made luxurious and upscale.
According to the brand, 741 “combines the best of high-quality materials, cutting-edge design and a chic, high-fashion aesthetic to create a new standard in modern sports and casual wear.”
Offering luxury streetwear with greater visibility and availability, the Brown collection “represents the intersection of luxury and performance,” according to the press release.
Specifically in Boston, the Concepts store on Newbury Street demonstrates a proven market for a high-street, high-end aesthetic in Brown’s hometown.
“You support independence, creativity and ownership when you support 741,” Brown told reporters during a photo opportunity at the Auerbach Center on Wednesday.
Even Celtics play-by-play announcer Drew Carter got his order. Celtics analyst Brian Scalabrine jokingly speculated about Carter’s purchase, asking if he got a cutoff leather vest.
“No, something more conventional,” Carter replied. “Just a quarter zip.” I thought about asking him to put me in touch, but I wanted to support small businesses. But he doesn’t need venture capital – he East venture capital.
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