While the world watches, Liverpool’s trip to Old Trafford was the perfect time to write history.
The Reds’ 5-0 win at home to their fiercest rivals is one that will be talked about for generations, but for Jurgen Klopp and his team, it was a record-breaking afternoon in more ways than one against Manchester United.
The memorable triumph was Klopp’s 200th in his six years as Liverpool coach, meaning he reached the milestone faster than any of his predecessors at Anfield.
Mohamed Salah’s treble made him the first opposing player ever to score a hat-trick at Old Trafford, surpassing Didier Drogba as the highest-scoring African player in Premier League history in the process.
It was also Liverpool’s biggest win ever at Old Trafford.
But it was not only on the pitch where Liverpool helped set a number of new records.
The takeout of their old enemy also turned heads across the globe, according to new research.
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The Chicago-based data company, Blinkfire Analytics, says that cumulative engagements on social media – defined as likes, shares, comments – made Liverpool reach as much as 44.3 million. between 24 and 25 October.
That number is almost 30m more than what United brought in after the humiliating defeat and more than double that of Real Madrid after their 2-1 victory over Barcelona in Spain’s el Clasico the same weekend.
Barcelona’s total of 17.9 million means Liverpool still had over 6 million more commitments than Spain’s two biggest clubs combined.
That is 33.4m more than Paris Saint-Germains after their goalless draw with Marseille in France’s Le Classique match on the same day.
The figures were taken from various social media platforms such as Facebook, Twitter, Instagram, YouTube and TikTok, and Liverpool’s total of 44.3 million is over 3 million more commitments over a 48-hour period than when United re-acquired Cristiano Ronaldo from Juventus in August.
“We’re so lucky as a club to have such passionate and committed fans,” said Liverpool’s senior digital vice-president Drew Crisp.
“In a COVID world, fans are hungry for our content as they have not been able to move on with their lives in a normal way – and that has given us extra food for thought in terms of our creativity.”
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In an interview with FC Business, Mr Crisp added: “Some of the recent years’ measurements across our digital property, especially our social channels over the last few years, have seen us set records in areas such as global engagement and follow-up. .
“In addition, we have a world-class manager and players, a great story, it all comes together on appeal and provides real tangible results for our partners.
“The digital media and marketing teams take fans on journeys in their own ways, no matter where in the world they are or how old.”
An average of 1.2 million people tuned in between 6 p.m. 06:00 on Sunday 24 October and at 02.00 the following day on Sky Sports, with the highest viewership, which was 5.5 m at. 17.50 during the victory at Old Trafford.
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Historically, Manchester United v Liverpool is the match with the largest audience in football in the world, and figures taken from the American data and market measurement company, Nielsen, indicate that the average TV viewer in the UK was 3.6 million, which makes it to the most watched match. of the campaign so far.
“Many more fans will have the opportunity to come to Anfield, but the vast majority watch the matches across various traditional and digital TV channels,” adds Reds boss Crisp.
“It’s the digital OTT platforms that are experiencing a marked increase in viewership, and which provide us with all kinds of media that did not exist 10-20 years ago.
“This provides additional opportunities for our club media and partners.
“We are in a lucky position as we are a leader with tab engagement online.
“It’s never given, and we need to consistently demonstrate that we add value to our partners.”