Nicole Kidman’s Amazing AMC Ad Is Getting A Sequel

America’s favorite ad is getting a sequel. Billy Ray, the screenwriter behind Nicole Kidman’s beloved ad for AMC theaters, has confirmed exclusively to Vanity Fair that a sequel to the viral ad is already in motion. 

“I got a text from the chairman of AMC about a month ago asking me if I would write the next one, and of course the answer to that is yes,” Ray said. “It’s already written.”


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Prior to writing the iconic line “somehow, heartbreak feels good in a place like this,” Ray was primarily known as an accomplished Hollywood screenwriter, penning films like Flightplan, The Hunger Games, Richard Jewell, and Captain Phillips, for which he received an Oscar nomination. Kidman and Ray previously collaborated on the 2015 film Secret in Their Eyes; she’s next set to star in Adrian Lyne’s forthcoming film adaptation of the suspense thriller The Silent Wife, which Ray adapted from the novel by A.S.A Harrison. Ray says Kidman reached out directly to ask if he’d write the first AMC ad. 

“When Nicole first asked me to do it, I was just doing it as a favor,” says Ray. “I said I would do it for free just because I’m a fan and a friend of hers.” Luckily for Ray, his agent cautioned him against doing the gig for free. “My agent said, ‘No, that’s not what’s happening here. You need to be paid for this,’” he says with a laugh. “And it turns out my agent was right, because it’s had real value.”

The power and impact of Kidman, clad in a sparkling gray suit as she walks down the hallways of an AMC theater before taking her seat, has been a surprise to Ray. “Nobody saw this coming,” says Ray. “Nobody.” Since the ad began playing before films at AMC theaters across the nation, it’s spawned multiple parodies, from Bravo ads to Broadway. The spot was so successful that AMC announced it had extended Kidman’s contract for another year, though it was unclear when or whether a new ad would be ushered into the world. 

Luckily, there’s now another one in the works. “I’m very, very excited about it,” Ray says. When asked what the new ad might look like, though, the screenwriter was relatively tight-lipped. “All I can tell you about it is we are not dumb enough to fly in the face of the one we’ve already done and try to top it,” he says. “So it’s a very, very different approach that is a little bit of a wink to the one we’ve already done.”

And if you were worried that AMC may be going in another direction and courting a different actress to welcome us back into the theater, fear not: Kidman is here to stay. “Of course it’s with Nicole,” Ray says. “I’m not doing it without Nicole.” 

AMC did not immediately respond to Vanity Fair’s request for comment.

3 thoughts on “Nicole Kidman’s Amazing AMC Ad Is Getting A Sequel

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