Primark win for Manchester PR agency Prolific North

Primark has appointed a Manchester agency as it launches its first ever Click + Collect trial.

Citypress will handle a national communications campaign to support each store taking part in the trial.

Click+Collect will be available in 25 selected stores in the North West, Yorkshire and North Wales. It’s the first time that Primark has offered people the option to buy and pay online, before collecting in store.

The trial also includes an extended kids’ range, exclusive to the service.

“We’re thrilled that customers across North West England, parts of Yorkshire and North Wales, will soon be the first in the country to get the chance to try out our new Click + Collect offer,” said Kari Rodgers, Primark UK Retail Director.

“From launch, they’ll be able to browse and buy from our extensive range of kids clothing and nursery products, from the comfort of their own home, before coming to collect from one of our chosen 25 stores.”

Citypress has been brought in to raise awareness of the trial and also the kids range.