Subway’s foot-long sandwiches get a new price.
Starting Aug. 26, all 12-ounce meals will cost $6.99, down from $14 in some markets, the fast-food chain announced Friday. It marks Subway’s foray into the value menu wars as fast-food restaurants try to advertise 12-ounce meals. Win back customers who find food prices too high.
The offer, available only for purchases made through the Subway app or website with the code “699FL,” will end on September 8. Subway offers 22 different sandwich varieties and customers can also create their own custom sandwiches.
The move follows the launch of special summer menus by other fast-food chains that have struggled in recent months to boost sales and attract inflation-weary consumers to their stores and restaurants. In announcing the new per-foot pricing, Subway acknowledged Americans’ struggles to cope with the rising cost of living, as well as their heightened sensitivity to food prices.
“Today’s restaurants are more at the mercy of size constraints than ever before, and too often that means compromising on quality, variety or flavor to find an affordable meal,” Doug Fry, president of Subway North America, said in a statement.
More consumers are choosing to dine at home as restaurant prices have skyrocketed since the pandemic. The cost of restaurant meals has jumped 28% since January 2020, outpacing the overall inflation rate of 21% over the same period, government data shows.
This is prompting some chains to cut prices in an attempt to lure customers back, such as McDonald’s offering a limited-time deal in June. Meal valued at $5The fast-food giant’s global sales fell in the second quarter, marking the first decline for the fast-food giant since 2020. Management attributed the slowdown in foot traffic to lower-income consumers cutting back on spending on food outside the home.
Other retailers, including Target, have also slashed product prices to lure cash-strapped customers to grocery aisles. In Target’s case, The move paid off:Its comparable sales increased for the first time in a year in the second quarter.
