Taylor Swift’s Message support for Vice President Kamala Harris The White House’s decision to speak out Tuesday prompted at least 337,826 users to visit vote.gov, a sign of the potential impact its decision to speak out could have on the November election.
Vote.gov is run by a federal agency known as the General Services Administration, in partnership with the U.S. Election Assistance Commission. The site contains information on how to register to vote and how to vote, and directs users to state sites where they can register.
In an Instagram post after the presidential debate Between Harris and former President Donald Trump, Swift wrote that she would vote for Harris and Gov. Tim Walz, her Democratic running mate. She urged her fans to do their own research and make their voices heard in November.
“I did my research and I made my choice. It’s up to you to do your research and make your choice. I also want to say, especially to new voters: remember that you have to be registered to vote! I also find it much easier to vote early,” she wrote, sharing a personalized link to vote.gov in a corresponding Instagram Story.
A GSA spokesperson said 337,826 users had visited vote.gov through Swift’s link as of 2 p.m. ET Wednesday. The spokesperson noted that new voters must eventually register to vote on their own state’s website.
Taylor Swift / Instagram
Harris’ campaign quickly gained support from one of the world’s most influential pop stars. The campaign soon began selling Harris-Walz friendship bracelets, the fashion accessory that millions of Swift’s fans have worn as she tours the world on her Eras Tour. The bracelets sold out by Wednesday.
Swift has demonstrated her ability to motivate her followers to register to vote in the past. In 2023, she urged her fans to register at vote.org, and more than 35,000 people answered the call.
A Pennsylvania native, Swift got her start in politics in 2018, when she endorsed Democratic candidate Phil Bredesen for Senate in Tennessee. “In the past, I have been hesitant to publicly express my political views, but due to several events in my life and the world over the past two years, I have a very different opinion on that now,” Swift wrote at the time. Bredesen ultimately lost to Republican Marsha Blackburn.
In her endorsement of Harris, Swift wrote that the vice president “fights for rights and causes that I believe need a warrior to defend them,” and called her a “gifted and steady-handed leader.”
She signed her message “Taylor Swift, childless cat lady,” a reference to comments made by Sen. J.D. Vance, former President Donald Trump’s running mate. In a 2021 interviewVance said the country was run by “a bunch of childless cat ladies who are unhappy in their own lives.”
On Fox News Wednesday, Vance questioned the impact of Swift’s support.
“We admire Taylor Swift’s music, but I don’t think most Americans, whether they like her music or are fans of her music or not, are going to be swayed by a billionaire celebrity who I think is fundamentally out of touch with the interests and issues of most Americans,” Vance said.
contributed to this report.
