Traders body says Oppo prefers online sales; phone maker blames chip crunch

Photo for representational purpose only: iStock

A body of cell phone retailers has accused Chinese smartphone maker Oppo of indulging in “unfair trade practice by restricting a product” to online platforms and “not honoring its commitment to proper distribution support” to physical outlets, an official said on Sunday.

The Chinese mobile maker, however, blamed a global chip shortage for being unable to push sales through brick-and-mortar retail stores.

All India Mobile Retailers Association alleged that handsets manufacturers are “not providing a level playing field” for their members and planned to launch nationwide protests against “biased trade” practices.

“Restricting a product from the mainline retail fraternity establishes an unfair and biased trade practice with a tremendous threat of impacting the nations economy unfavorably,” the association wrote to OPPO India president Elvis Zhou.


AIMRA represents 1.5 lakh retailers across the country.

“Despite your commitment, we have learned that the supply has been kept exclusive to the online retail market only, which the mainline retail industry takes as an outright violation of trust and words,” AIMRA national president Arvinder Singh Khurana said in the letter.

The smartphone makers head (modern trade and KA) Nitin Singh, however, said Oppo India is committed to its mainline retailers and trying to resolve supply issues arising out of the global situation of chipset and raw material shortage.

The supply will improve by the end of April, Singh said. “We are committed to our mainline partners and retailers and doing our best to resolve the supply issue arising due to global situation of chipset and raw material shortage which impacted the supply of K10 in the mainline market.

“We will supply the K series stock to our mainline club partners and retailers. Our current new product F21 is available in the Indian market and the customer response has been very positive, ”he told

(Except for the headline, this story has not been edited by The Federal staff and is auto-published from a syndicated feed.)

Leave a Comment